Added speed with more control. Does the Callaway EPIC Star iron improve your approach?
Bringing you the best of EPIC, and adding the STAR benefits of swing speed. And speed really matters.
If you’d like to recover distance, or your swing speed has never been quick, and you’d like extra yards on all your clubs, listen to Dr Hocknell.
The best ball strikers want control over ball flight along with great feel and feedback. The Callaway Apex MB irons add consistency in spin, especially out of light rough, with smart grooves.
Ask the best golfers what they want in an Iron: Great Feel and Turf interaction, and control. Callaway have added consistency and some forgiveness to the Callaway X Forged irons.
Four improvements we think you’ll notice in your ball-striking with the Cleveland Launcher CBX Irons.
What is so special that it makes Callaway Golf Irons the #1 iron in golf. A short video from the Dr.
Some really clever technology in the Odyssey O-Works to improve your Putting performance.
Both Golfwrx and MyGolfSpy have voted the Callaway GBB Epic the #1 Fairway Wood. It’s also the #1 selling Fairway Wood in the US this year (as per Golf Datatech)
In an age where hype seems to get ahead of substance or real performance, we think we have an exciting equipment release from Cleveland that will deliver simple, better golf.
The new Cleveland Launch HB Driver is simple in its approach.
Longer and straighter. We think it is for 5 reasons.
After robot testing it’s pretty clear the Cleveland CBX wedge will help you #GetCloser to the hole
We think that the Cleveland CBX Wedges have a design that will help 80%+ of our golfers hit scoring shots consistently closer.
It is very relevant that Srixon golf balls have a lot of winners. But take some time to select your golf ball for what you consider a win.
We don’t get asked as much as we should about your golf ball. It’s the piece of equipment you use the most.
If you’re a moderate swing speed golfer, you still want a golf ball to offer you performance everywhere, with no compromises.
We suspect that one of the measures of great value in a golf ball is the amount of greenside spin created for the price
Pin high in two, on a 675 yard Par 5! What game are these golfers playing? Are they from a different planet? Three things you can all do to get closer to their performance.
The new Srixon Z-Star and Z-Star XV have received recognition and accolades. But the real question is how much performance will either add to your game? Who benefits? Where?
There’s one piece of equipment directly involved in every single shot you make on the course – your golf ball. Longer off the tee. Learn how the new Srixon Z-Star and Z-Star XV will add more distance ... See more
Materials matter most when they manage to make golf an easier game. The EPIC Hybrid makes a material difference.
You don’t get to be the #1 iron manufacturer in golf, without a commitment to innovation, design and quality. So I guess we shouldn’t have expected Callaway to stand still. There are three really ... See more
The Huntington Beach Putter range from Cleveland Golf are designed to create the Tour roll, feel and precision without the premium price.
Just a fraction of a degree incorrection in your aim means missed 10 foot Putts. Make it easier to align your Putter perfectly.
Feel Balancing technology has a number of benefits, including centering the CoG in the face of the RTX-3 Wedges. That means closer wedge shots.
Research shows that a traditional Wedge sole design loses 52% of club head speed through impact with the turf. Poor contact has a big impact on distance performance. VT sole design changes that.
Simple advice that helps you get the most out of your wedge on every shot you play.
Watch a Callaway video that introduces the new EPIC irons. Two models: one for the regular golfer with a load of “firsts”; and the second a Player’s iron with Callaway performance technology in a ... See more
Alex Noren wins at the BMW PGA Championship with a GBB Epic Sub Zero driver, a Chrome Soft golf ball and an Odyssey putter.
An independent analysis over several months has concluded that the Srixon Z565 Driver is the #1 Driver. We’re not surprised.
The tightest shot dispersion of any Cleveland Wedge is created by bringing the center of gravity even closer to the face. That also has the added plus of improving feel.
For good and better short-game players, the Cleveland RTX-3 Tour Raw Wedges will add scorecard performance to the greenside challenge.
Using technology to make it easier to hit better approach shots adds so much enjoyment to every round of golf. Come and see how much better your ball striking could be.
In a compact, player’s iron, the Callaway Steelhead XR Pro irons, also come with playability innovation. You’ll notice an improvement in consistency and ball flight.
The Callaway Steelhead XR irons are a good match to anyone with regular, or even better ball striking ability who wants to improve consistency, add some distance, and make mid and longer irons easier ... See more
The Callaway Apex irons combine a soft forging with the performance and playability most of our golfers are in search of.
A radical design inside the club delivers everything, distance, launch, forgiveness, consistency; lots of it all, but the Callaway Bertha OS irons are also great looking clubs.
The Callaway Apex Pro irons offer the most exquisite forged feel, great tour looks, and some interesting performance innovations.
Would you like to learn how to pitch the ball just like European Tour player Jaco Van Zyl?

It can be as simple as changing you wedges. Schedule your short game assessment today.
The Cleveland Tfi 2135 Putter solves a very common problem that causes most regular golfers to strike their Putts off-center with a face that isn’t square.
He shot a 59 in January. Won the Valspar Championship last week. Adam Hadwin is having a more than EPIC year. Let’s take a look at the driver that’s contributed to it all.
When looking for extra yards manufacturers have worked with the physical constraints of your swing and the energy transferred at impact.
Congrats to Srixon staff player Hideki Matsuyama who holed a ten-foot birdie putt on the 17th to win the tournament. He used a Srixon Z-STAR XV golf ball to get there.
If you’re the best golfer, or just a regular golfer getting it around with a social group, great big distance gains are useful, great fun and inspiring.
A GolfSpy article bemoaned the lack of breakthrough technology in 2016. So what a start to 2017 with a revolutionary step forward in ways to create more ball speed with the new Callaway Great Big ... See more
In their pursuit to help all golfers – from tour pros to weekend amateurs – play better golf, Srixon has taken the spin and flight performance of their new Z-STAR and Z-STAR XV golf balls to new ... See more
The revolution in design of the Callaway GBB Epic metalwoods has been coming.
Smart technology or innovation alone is of little value. Add a real improvement in what happens to your golf ball and it’s EPIC.
From Callaway Golf, break-out, revolutionary and unique design in the new Callaway GBB Epic metalwoods.
‘Jailbreak Technology’; ‘Impact loading’; ‘Energy Lensing’. This actually looks very interesting.
Hideki Matsuyama’s razor-sharp short game was a massive factor in his victory at the Hero World Challenge this weekend, making it four wins from his last five starts! And he’s used Cleveland wedges ... See more
Current Open champion, Henrik Stenson has won the Race to Dubai and the title of European Golfer of the Year for 2016.
Have a look at the Driver that’s helped him achieve what he says has been ...
See more
Congrats to Srixon staff player Hideki Matsuyama who tore away from a strong field on the final day of the World Golf Championships-HSBC Champions, shooting a 6-under par 66 to win the tournament by ... See more
The combination of new materials and innovative design has enabled Callaway Golf to create their longest, most forgiving iron and hybrid set to date. The new Big Bertha OS Irons and Hybrids.
Over the years the Big Bertha has become synonymous with clubs that are easier to hit and super long. The new Callaway Golf Big Bertha OS Hybrid continues pushing the boundaries of this ... See more
The new Cleveland Golf RTX-3 Wedges have lots to offer, but this result in particular will resonate with all golfers.
We live in exiting times where really smart engineers are finding ways to protect us from ourselves. #gamechangers
The Callaway Golf Big Bertha Fusion Fairway Wood uses a material in the crown that is so light that it changes the game. It changes your game.
The incredibly interesting Dr Hocknell gets Harry Arnatt very excited about the material difference the new Big Bertha Fusion makes for golfers.
We are in a golden age of multi-material design, especially with Callaway products. The benefits to the golfer are significant.
Callaway Golf have pushed all the boundaries using new materials in the Callaway Big Bertha Fusion. That innovation translates into a material performance improvement.

Callaway Talks: The Steelhead XR Irons & Hybrids

If you’re keen on improving the consistency and quality of ball striking, Dr Hocknell makes a couple of interesting CG points that especially mid and higher handicappers will be interested in.
The Steelhead X-14 Irons were the most popular irons of all time, especially for golfers looking to make ball striking easier. How have Callaway Golf combined the X-14 shape and concepts with modern ... See more
The Steelhead is back for Callaway. Steelhead XR Irons and Hybrids. The Hybrids offer four big improvements on the past.
The new Srixon Soft Feel will please those who’re already players of this golf ball. Those who aren’t ought to check out the statistics and then prove the impact themselves.
If you’re looking to add consistency and distance, then the new Srixon technology offers some unique innovation.
Callaway have had an impressive list of Tour victories, including Majors, in 2016. But they build Drivers for you. Which will make you a winner.
What an amazing last round of golf at Troon put on by the two Callaway staffers, Henrik Stenson & Phil Mickelson
In the last round of the Open Championship, Henrik Stenson was more than in the zone, he was in another dimension. I think we’ll christen it the
“Callaway Dimension”.

Innovation Starts Here

Improving your game means improving our own. One shot. One round. One weekend at a time.

Srixon. Dedicated to improving your game.

Better Players can have it all

It used to be workability or forgiveness. Not anymore. In a more compact head shape with an adjustable CoG location, together with an adjustable face angle, lie and loft, the Srixon Z745, offers a ... See more
If you’re looking for the confidence to swing it harder, or you want your current swing to be forgiven more often by your Driver, then you’ll like the way the technology works in the Srixon Z545 ... See more
The Callaway MD3 Milled Wedges come with multiple bounce options but more importantly, in the higher lofts, more grind options.
There are so many bounce and grind options available to fit to your game. There’s so many different head designs and models. Let’s start to clear that up.
If you’re a good ball striker who would benefit from more consistency along with a little more distance, and you’re interested in owning a beautiful forged Iron,
We think the new Callaway Chrome Soft has real beauty on the inside, and an additional optical illusion that helps your ball striking, especially on the shorter, greenside shots.
"Bottom line: The top... rated game improvement.. iron of the year."
- Golf Magazine
When easier alignment is combined with better feel and more consistent roll you get the Cleveland TFi Putters.
If your eyes aren’t absolutely over the top of the ball, then an alignment aid on the bottom of the Putter confuses your brain. The Cleveland TFi 2135 Putter solves that problem.
Srixon burst onto the scene with the 2-piece AD333 and Soft Feel to dominate our 2-piece ball sales. The Srixon Z-STAR balls have chalked up no-compromise Tour wins all over the world, especially ... See more
Branden Grace delivered another PGA Tour victory for the Callaway XR 16 Driver at the Heritage Classic, but it was a ‘Sub Zero’ Driver. What on earth is a Sub Zero Driver and which of our golfers ... See more
The Callaway XR 16 was a big winner for Danny Willett at The Masters. There are a number of features in this club design that we think will be a big winner for our golfers, especially those who ... See more
Hitting approach shots on a regular distance or at least across no more than a 10-yard range will make golf from the fairway much more rewarding. Can technology take you closer to your target?
The new Srixon AD333 Tour offers an instant surprise off the club face. At the same time it spins more around the green and goes further off the tee. How did they do that?
Everyone, not just the Tour, wants softer now. If you have a good swing speed, you also want to lose some spin on tee shots without compromising performance anywhere else in the bag. Next time you ... See more

Srixon Z155 Irons

For golfers who want added forgiveness without losing speed, distance and control.
Boeing know aerodynamics, Callaway know what the golfer wants. ‘Forgiveness meets Fast’ might seem like an advertising phrase, but it's what we all want.
We recommend the Callaway XR OS Hybrids for two big reasons. They’re easy to hit consistently on distance. They’re easy to integrate into your Iron set.

Callaway XR OS Irons

What makes this Iron a game-changer for golfers who struggle with inconsistency?
If you're a skilled ball striker, then this compact, muscle-cavity, forged Iron will give you control, precision and feel.
Making golf easier for the regular golfer is what we want from our manufacturers. Watch Dr Hocknell tell you how Callaway have achieved that with the new XR OS Irons and Hybrids.
The new Chrome Soft is incredibly soft and amazingly adaptable to whichever shot you’re playing.
We all want forgiveness, so we need a deeper CoG in a larger head. We all want distance, but that needs speed. So how do you have forgiveness and fast?
The challenge of being a Callaway Golf designer (with the need for a Driver) face vs the Boeing designer is obvious.So how do they make the new XR16 Driver face aerodynamic?
It’s always great when something this obvious, that’s been overlooked for so long, is revealed along with a solution to a real problem that golfers have: aim and alignment.
Start 2016 with an Assessment of your game from the tee box. Technology now allows us to set you up perfectly in a Driver that launches off more and more of the face. The Callaway XR16 Driver targets ... See more
Integrated Wedge sets provide the best scoring opportunities from 120 yards out. The Cleveland Golf Wedge Analyzer allows us to fit you with the perfect Wedge set for your game.
We think regular golfers looking for easier distance and technology should look at the Srixon Z355 range.
If you are looking for distance and forgiveness, then you'll be interested in what Dr Hocknell has to say.

Forging and distance in a player's iron

No compromise on the looks and feel in the new Callaway Golf Apex CF 16 Irons.

Good and better ball strikers will continue to enjoy the feedback and responsiveness.
Dr Alan Hocknell takes us through the features of the Callaway Golf Apex CF 16 Irons and how they work for you.
The Srixon Z355 Driver features unique technology that encourage a much better release of the club head through the impact zone.
We think a Hybrid is an “opportunity” club(s) that almost all golfers should use to replace long and even mid Irons. They’re easier to use, deliver far more consistency, and create so many more ... See more
Too many golfers carry their Fairway Wood in the bag but don’t exploit the potential because it’s a difficult club to use. The Srixon Z355 Fairway is an example of technology and design making it ... See more
From 80 yards in, it’s about your scoring shots and your scoring clubs. So it’s really worth making sure you’re playing with the biggest advantage.
We agree with Roger Cleveland when he describes the Callaway MD3 Milled wedge as a friendly wedge. It's designed to be consistent and easy to use.
Everything Odyssey knows about putting has been put into the Big T.
If you're a better tee shot player, then you want lower spin and more choice.
No question, this face has game-changing performance. The Callaway Golf Great Big Bertha isn’t a blast from the past, it’s a rocket into your future.
Why buy such a different-looking Wedge?

Introducing the Callaway Big Bertha Alpha 816 Double Black Diamond

Watch Dr Alan Hocknell's introduction to the new Callaway Big Bertha Alpha 816 Double Black Diamond Driver
This will quite possibly change the golf ball category and start a revolution.
The Callaway Chrome Soft is the only golf ball to achive 5 stars in all categories in the Golf Digest's 2015 Hot List. Here's why.
More distance, more consistency in an Iron with a more compact appearance.

Callaway XR Pro Irons

Preserving the player’s profile and performance characteristics.
For the right golfer, there will be benefits in consistency especially with these clubs. That will mean better approach shots with more greens hit, and more flags attacked.
Choose the right Srixon Z-STAR for your game.
Test the spin, test the feel yourself. See if we’ve got this right...